Adolph Coors Company, founded in 1873, is ranked among the 675 largest publicly traded corporations in the United States. Its principal subsidiary is Coors Brewing Company, the nation’s third-largest brewer. Throughout its history, Coors has provided consumers with high-quality malt beverages produced using an all-natural brewing.
Born | January 12, 1915 Golden, Colorado, U.S. |
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Died | February 9, 1960 (aged 45) |
Nationality | American |
Education | Cornell University |
Spouse(s) | Mary Urquhart Grant (m.1940–1960; his death) |
Children | Four |
Parent(s) | Adolph Coors II (father) |
Relatives | Adolph Coors (grandfather); William Coors, Joseph Coors (brothers) |
Adolph Coors III (January 12, 1915 – February 9, 1960) was the grandson of Adolph Coors and heir to the Coors Brewing Company empire.
Coors was born on January 12, 1915, the son of Alice May (née Kistler; 1885–1970) and Adolph Coors Jr. He attended Phillips Exeter Academy in New Hampshire. Like his father and his youngest brother Joseph Coors, Adolph graduated from Cornell University, where he was president of the Quill and Dagger society and a member of The Kappa Alpha Society. Coors was also a semi-professional baseball player. At the time of his death, he was CEO and Chairman of the Board of the Coors Brewing Company in Golden, Colorado.[1] Coors married Mary Urquhart Grant in November 1940. The couple had four children together.[2]
On February 9, 1960, while on his way to work, Coors was murdered in a foiled kidnapping attempt by escaped murderer Joseph Corbett Jr. on Turkey Creek Bridge near Morrison, Colorado.[3]
On the morning of February 9, a milkman discovered Coors' International Travelall on the bridge, empty of occupants and with the radio on. Police identified the vehicle as belonging to Coors and began a search of the area that turned up Coors' hat, glasses, and a blood stain.[4][5] The following day, his wife Mary received a ransom note in the mail requesting $500,000 for his safe release.[6] The hunt for Coors and his assailant was the largest FBI effort since the Lindbergh baby kidnapping.[5]
On September 11, 1960, a hiker stumbled upon a pair of discarded trousers in the Rocky Mountains, and found in the pocket a penknife bearing the initials 'ACIII'.[7] Then on September 15, 1960, a shirt belonging to Coors, and his skull, were found in a remote area near Pikes Peak.[8][9]
A witness turned up that revealed he had seen a yellow 1951 Mercury with the letters 'AT' and numerals '62' somewhere in the license plate combination on the bridge around the time of Coors' disappearance.[10] A car matching the description was found torched in a dump in Atlantic City, New Jersey.[10] Investigators traced the car back to a Colorado resident named Walter Osborne, who suspiciously moved out of his Denver apartment the day after the kidnapping. The name 'Walter Osborne' was revealed to be an alias for Corbett.[4] Due to international obsession with the case, including a picture of Corbett in an issue of Reader's Digest, Corbett was recognized by two neighbors in Vancouver, BC and was arrested.[11]
As there were no witnesses, prosecutors built their case against Corbett through circumstantial and forensic evidence. Corbett's coworkers overheard him talking about a plan that would earn him over a million dollars and the ransom note typeface was traced back to Corbett's typewriter.[10] The biggest piece of evidence, however, was the dirt found in the undercarriage of the yellow Mercury. Investigators were able to trace the car's path by noting the rare pink feldspar and granite minerals found in the area Coors' body was discovered.[10] Corbett was convicted of first degree murder on March 29, 1961, and sentenced to life in state prison.[10] He was released on parole in 1980 for good behavior and drove a truck for The Salvation Army until he retired.[12] He died by suicide at the age of 80 in August 2009.[13] He lived and died just 10 miles from where he killed Coors and always maintained his innocence.[11]
The kidnapping was featured in the Forensic Files episode 'Bitter Brew.' The 2017 true crime book The Death of an Heir: Adolph Coors III and the Murder That Rocked an American Brewing Dynasty by Phillip Jett details the kidnapping.
An avid skier, Coors was inducted into the Colorado Ski and Snowboard Hall of Fame in 1998.[14]
Adolph Coors III, wealthy brewer and industrialist, vanished from his blood-flecked vehicle on a rural road yesterday, touching off a vast manhunt in the Rocky Mountain foothills west of Denver..
Adolph Coors (1847–1929) immigrated to the United States in 1868 after serving as a brewery apprentice in western Germany and then in the Kingdom of Prussia. After working in Chicago breweries, he moved to Colorado in 1872 and purchased a bottling company. He transformed it into the Coors Brewing Company and became one of Colorado’s wealthiest and most influential men during the early twentieth century.After moving to Denver, Coors promptly bought into a bottling company and became the sole owner by the end of the year. In 1873 he started looking for a place to build a brewery with access to clean mountain water and found one at the abandoned Golden Tannery.
He partnered with candy store owner and fellow German Jacob Scheuler to purchase the tannery and turned it into the Scheuler and Coors Brewing Company, one of the first breweries in the area. By 1874, even in the midst of economic crisis, the company was making 800 gallons of beer a day. Their beer was valued for its taste, consistency, and crispness.Coors hired many German immigrants to run his beer factory, bottling plant, malt house, and icehouse.
He invested heavily in new technology, such as metal bottle caps and increased automation. In 1879 he married Louisa Weber. The couple had six children – three daughters and three sons.
That same year, he bought out Scheuler and became the sole owner of Coors Brewing. He allowed his workers to join the United Brewery Workmen of the United States and paid them well. The brewery famously provided free beer to its workers during breaks. By 1890, Coors was a millionaire, a US citizen, and a medal winner at the Chicago World’s Fair.The movement to abolish alcohol began to gather momentum in the late nineteenth century. Coors correctly diversified his investments; beer may be recession-proof, but it would not weather Prohibition. In 1916, when Prohibition began in Colorado, Coors shifted his manufacturing from beer to milk products and porcelain. In 1933, with the repeal of Prohibition, Coors returned to his preferred product but continued to manufacture other goods.Coors generally remained aloof from Denver high society, but he felt great kinship with his employees and identified with them as a craftsman.
He instituted more breaks, better working conditions, and higher wages for his workers than did almost all other brewers. But Coors became disillusioned with his product in the early twentieth century, after pasteurization (the heating of beer to kill microbes) and mass marketing transformed the beer industry. Coors took his life in 1929 by jumping from his hotel balcony in Virginia Beach.
In his will, he stipulated that his hotel bill be paid in its entirety; otherwise, he left no note and no reason for his action. Coors is remembered for his entrepreneurial spirit, his rags-to-riches immigrant story, and his dedication to the craft of brewing beer. Adolph Coors (1847–1929) immigrated to the United States in 1868 after serving as a brewery apprentice in western Germany and then in the Kingdom of Prussia. After working in Chicago breweries, he moved to Colorado in 1872 and purchased a bottling company.
He transformed it into the Coors Brewing Company and became one of Colorado’s wealthiest and most influential men during the early twentieth century.After moving to Denver, Coors promptly bought into a bottling company and became the sole owner by the end of the year. In 1873 he started looking for a place to build a brewery with access to clean mountain water, and found one at the abandoned Golden Tannery.
He partnered with candy store owner and fellow German Jacob Scheuler to purchase the tannery and turn it into the Scheuler and Coors Brewing Company, one of the first breweries in the area. Their beer was valued for its taste, consistency, and crispness.Coors hired many German immigrants to run his beer factory, bottling plant, malt house, and icehouse.
He invested heavily in new technology, such as metal bottle caps and increased automation. In 1879 he married Louisa Weber. The couple had six children – three daughters and three sons.
That same year, he bought out Scheuler and became the sole owner of Coors Brewing. He allowed his workers to join the United Brewery Workmen of the United States and paid them well. The brewery offered free beer to its workers during breaks. By 1890, Coors was a millionaire, a US citizen, and a medal winner at the Chicago World’s Fair.The movement to abolish alcohol (Prohibition) began to gather momentum in the late nineteenth century. Coors diversified his investments; beer may be recession-proof, but it would not weather Prohibition. In 1916, when Prohibition began in Colorado, Coors shifted his manufacturing from beer to milk products and porcelain. In 1933, with the repeal of Prohibition, Coors returned to beer-making but continued to manufacture other goods.Coors generally remained aloof from Denver high society, but he felt great kinship with his employees and identified with them as a craftsman.
He instituted more breaks, better working conditions, and higher wages for his workers than almost all other brewers. But Coors became disillusioned with his product in the early twentieth century, after pasteurization (the heating of beer to kill microbes) and mass marketing transformed the beer industry. Coors died in 1929 and is remembered for his entrepreneurial spirit, his rags-to-riches immigrant story, and his dedication to the craft of brewing beer. Adolph Coors (1847–1929) immigrated to the United States in 1868 after serving as a brewery apprentice in western Germany and then in the Kingdom of Prussia. After working in Chicago breweries, he moved to Colorado in 1872 and purchased a bottling company.
He transformed it into the Coors Brewing Company and became one of Colorado’s wealthiest and most influential men during the early 1900s.After moving to Denver, Coors promptly bought into a bottling company and became the sole owner by the end of the year. In 1873 he started looking for a place to build a brewery with access to clean mountain water, and found one at the vacant Golden Tannery. He partnered with candy store owner and fellow German Jacob Scheuler to purchase the tannery and turned it into the Scheuler and Coors Brewing Company, one of the first breweries in the area. Their beer was valued for its taste, consistency, and crispness.Coors hired many German immigrants to run his beer factory, bottling plant, malt house, and icehouse.
He invested heavily in new technology, such as metal bottle caps and increased automation. In 1879 he married Louisa Weber. The couple had six children – three daughters and three sons. That same year, he bought out Scheuler and became the sole owner of Coors Brewing. He allowed his workers to join the United Brewery Workmen of the United States and paid them well. The brewery offered free beer to its workers during breaks.
By 1890, Coors was a millionaire, a US citizen, and a medal winner at the Chicago World’s Fair.The movement to abolish drinking alcohol (Prohibition) began to gather momentum in the late nineteenth century. Coors decided to vary his investments. In 1916, when Prohibition began in Colorado, Coors shifted his manufacturing from beer to milk products and porcelain. In 1933, with the repeal of Prohibition, Coors returned to his beer-making but continued to manufacture other goods.Coors generally remained aloof from Denver high society, but he felt great kinship with his employees and identified with them as a craftsman.
He instituted more breaks, better working conditions, and higher wages for his workers than almost all other brewers. But Coors became disillusioned with his product in the early twentieth century, after pasteurization (the heating of beer to kill microbes) and mass marketing transformed the beer industry.
Coors died in 1929 and is remembered for his entrepreneurial spirit, his rags-to-riches immigrant story, and his dedication to the craft of brewing beer. Adolph Coors (1847–1929) came to the United States in 1868 after serving as a brewery trainee in western Germany and then in the Kingdom of Prussia. After working in Chicago breweries, he moved to Colorado in 1872 and bought a bottling company. He changed it into the Coors Brewing Company and became one of Colorado’s wealthiest and most important men during the early 1900s.After moving to Denver, Coors bought into a bottling company and became the sole owner by the end of the year. In 1873 he started looking for a place to build a brewery with access to clean mountain water and found one at the vacant Golden Tannery.
He was a partner with candy store owner and fellow German Jacob Scheuler. Together they purchased the tannery and turned it into the Scheuler and Coors Brewing Company, one of the first breweries in the area. Their beer was valued for its taste, make-up, and crispness.Coors hired many German immigrants to run his beer factory, bottling plant, malt house, and icehouse.
He spent money for new technology, such as metal bottle caps and more automation. In 1879 he married Louisa Weber.
The couple had six children – three daughters and three sons. That same year he became the sole owner of Coors Brewing. He allowed his workers to join the United Brewery Workmen of the United States and paid them well. The brewery offered free beer to its workers during breaks. By 1890, Coors was a millionaire, a US citizen, and a medal winner at the Chicago World’s Fair.The movement to end drinking alcohol (Prohibition) began to gather force in the late 1800s. Coors decided to vary his investments.
In 1916, when Prohibition began in Colorado, Coors shifted his manufacturing from beer to milk products and porcelain. In 1933, with the reversal of Prohibition, Coors returned to his beer-making but continued to make other goods.Coors generally remained distant from Denver high society, but he felt great kinship with his employees. He identified with them as a craftsman. He gave his workers more breaks, better working conditions, and higher wages than almost all other brewers. Coors became disappointed with his product in the early 1900s. Pasteurization (the heating of beer to kill microbes) and mass marketing changed the beer-making industry. Coors died in 1929 and is remembered for his business spirit, his rags-to-riches immigrant story, and his loyalty to the craft of brewing beer.